At Epic Honey, our honey comes right out of the hive and into your jar—but not all honey is created equal...
The Brokered Honey Illusion
Brokered honey is honey that is produced all over the world in mass quantities—it could be China, Argentina, Brazil, Costa Rica—we don't really know.
What these larger honey brokering firms have learned to do is micro-filter the pollen out of their brokered honey. This makes it almost impossible to tell where this golden sweet stuff they call honey is from.
As an example, let's say you brought 1,000 barrels of brokered golden sweet stuff back to Texas from some international location (China). You then added 10 barrels of Texas wild honey to the 1,000 barrels of mystery mix from China.
Why Brokers Micro-Screen Their Honey Blend
Since they've already micro-screen all of the local pollen from China out, the only pollen that you will find in a random laboratory test is the newly added pollen from Texas. The pollen and Texas Wildflower that came from the 10 barrels of Texas honey added to the 1,000 barrels of China mystery mix.
The truth is that the majority of the mix is not actually local honey, even though it is labeled as such.
Milk Sugar in Chinese Honey
Why is this a problem? Well, let's look at Chinese honey, again. Tests have shown that Chinese "mystery mix" or honey has up to 10-30-percent milk or lactose sugar in it. Bees don't drink milk—so how can they call their mystery mix honey?
They call it a local honey, using the honey brokering scam outlined above, and then label it as a proprietary blend. The word "blend" alone suggests that they are mixing stuff together so that it is all one color and one flavor.
Most Honey is Just Painted Fish
In the fish industry, the people who sell food have color palettes. If you are buying salmon in bulk, you can pick out the color that you wish the salmon to be, by choosing a colored die. They are painting fish and selling it to you.
Unfortunately, most store-bought honey is just painted fish.
Many companies are deceiving consumers and even the government by offering a mystery mix with just enough pollen from Texas where they cannot be charged with fraud.
Epic Honey is Different
Epic Honey is micro-hyper, first of all. That's how retailers like Central Market refer to us. We have hives on the roof of various urban locations, including Central Market in Dallas. Those hives, for the entire year, might produce 600-pounds of honey. That's it.
Once that honey is jarred and gone, there's no way to get more out of the hives. Our honey is natural, not a blend. A honey broker might take the 600-pounds of natural honey we produce and mix it with 6,000 pounds of mystery mix honey from another country or locale. That's how they're able to produce so many more jars of honey each year.
Epic Honey is Micro-Hyper (or Hyper-Local)
When you look at the amount of hives many "local" honey brokers claim to have and compare that to the number of jars of honey they are producing—it just doesn't add up.
Epic Honey is micro-hyper. We only sell the amount of honey that comes direct from our rescued hives and co-op apiaries. No more. If we say we've only got 600-pounds of honey per flavor profile, we mean it—that's all there is.
A Question to Ask to Determine If Honey is Really Local
One question to ask about the honey you buy is: How many total hives do they have in their apiaries? And how many total jars are they producing and distributing each year?
One bee hive, in a great year, can produce around 100-pounds of honey, or roughly 100 jars.
If the number of honey jars a company is producing in a year divided by the number of total local bee hives they claim to have is more than 100—something just isn't right. Some kind of blend or honey brokering must be happening.